Fútbol con Corazón

One out of three Colombians live in poverty while 65% of young people drop out of school. This leads to a high proportion of these young people being recruited by gangs or forced into prostitution.

Fútbol con Corazón (FCC) encourages boys and girls to make better life choices and thereby prevent prostitution, early pregnancies, drug and alcohol use, gang recruitment and other pressing social issues. It envisions a world of empowered young leaders making appropriate life decisions that can uplift their communities and create sustainable social transformation.

The organisation uses football-based pedagogical activities to give children and young people a chance to develop positive values and skills such as: teamwork, self-esteem and perseverance. Fútbol con Corazón has developed a growth strategy with three approaches: direct operation, franchising and consulting. These approaches have created FCC’s business units, which are responsible for expanding its impact through a sustainable strategy.