29 April 2016

Manchester United playmaker Juan Mata has today become a global ambassador for streetfootballworld, underlining his belief in the power of football to change the world for good.


In an event staged at Hotel Football, the 2010 World Cup winner spoke with pride about teaming up with an organisation that uses the beautiful game to empower young people around the world:


“Football holds a special place in my heart and it’s an exciting, unique approach for achieving social change. On top of that, there has never been a better time to harness the power of football to improve young people’s lives—and this is what streetfootballworld has been doing for years around the globe. I am proud and delighted to become streetfootballworld’s first global ambassador.”


Juan received a special welcome from streetfootballworld's global network as he took the stage, with young participants from all over the world thanking him for joining their team:




Jürgen Griesbeck, co-founder and CEO of the organisation, presented Juan with the new streetfootballworld jersey (created by US-based graphic designer Matthew Wolff) before praising the Spanish international's commitment to social impact:


“We are living in a time in which football is more profitable than ever. And yet very little of the wealth is trickling down to the fans or indeed society at large. It is only through the social commitment of leaders like Juan that we can hope to unlock the positive potential of the game and ensure its value is shared by all. Juan has blown us away with his passion, intelligence and commitment, and we look forward to working together in the years to come.”


Juan made headlines earlier this week when he discussed the commercialisation of modern football during a candid interview on Spanish television. As part of his ambassadorship, the 28-year-old will now raise awareness of the other side of the game, shining a light on how and why streetfootballworld uses football to tackle social challenges that range from refugee integration in Germany to conflict resolution in Colombia. 

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