Football for Equality Plaza

Football for Equality Plaza

Location: Brazil

Project status: 
Youth leadership
Social inclusion
International collaboration
Gender equality
Capacity development
Project type: 
Capacity development
Social legacy

During the 2014 World Cup in Brazil, streetfootballworld will transform a former government building in the centre of Rio de Janeiro, the famous Museu da República, into what will be known as the Football for Equality Plaza. The plaza will be streetfootballworld's main venue for the duration of the World Cup, and will host a variety of exhibitions, panel discussions and an outdoor area with educational football activities.

Marta Vieira da Silva, an icon in women’s football in Brazil and a five-time winner of the FIFA World Player of the Year award, will officially inaugurate the plaza as streetfootballworld’s official patron at the opening on June 4th.

Events at the plaza will include the following:

Football for development at the Museu da República

Three main spaces will be set up at the museum to showcase how football can be used to create social change:

Women on the Pitch
From June 5th – July 20th, a multimedia exhibition of more than 100 photo and video documents will take visitors on a journey through the last century of women’s football in Brazil, a roughly 100-year-long struggle for acceptance and respect. The personal stories of female footballers and their teams in Brazil will give insight into how the most popular sport in the world–and a large part of Brazil’s national identity–can serve as a catalyst for emancipation and participation.

streetfootballworld Brasil will be organising the exhibition in partnership with Rede de Desenvolvimento Humano (REDEH), a Brazilian NGO that promotes human development and equality between genders and ethnicities.

Changing the world through football
A second space in the museum will feature streetfootballworld network members from all over the world, showcasing the large diversity of topics that can be addressed through the beautiful game. The space will host football-based educational games using the plaza’s street football stadiums, and will include modern-day images of women’s football in Brazil, table football and fee wifi.

Area for exchanging ideas
A third space will serve as an area for workshops, debates, lectures, film screening, knowledge and cultural exchanges, featuring special guests such as current and former athletes from the Brazilian national team, government representatives, spokespeople from the football world and more.

Celebrating football3

June 5th, 2014 will be the first-ever National Day of football3 in Brazil. The country will celebrate the transformative power of football with a specific focus on football3, a special way of playing football in which players learn how to respect and communicate with one another. The football3 approach has been proven to help in promoting conflict resolution, youth leadership and gender equality.

The National Day of football3 will kick off with former footballers from Brazil’s 1994 World Champion team, who will play a round of football3, celebrating the game as an educational form of football.

Street Football Stadiums

In partnership with Sony, streetfootballworld will provide more than 14 street stadiums (mini football pitches) for football for development organisations in Brazil. The stadiums will not only serve as safe environments for young people to play, but also as a space for the organisations to effectively implement their educational programmes.

The first three stadiums will be launched at the plaza and will be used to host activities on the National Day of football3. These will include football3 matches and workshops, in which visitors can learn about how organisations across Latin America use football to impart values such as respect, communication and fair play to young people.

For more information on the street football stadiums please click here.

A meeting point for young leaders from around the world

In addition to these events, a number of the seminars, workshops and activities associated with the streetfootballworld Future Goals Youth Forum will take place at the plaza.

All the activities will provide an excellent space for visitors to learn more about a side of football they were never aware of before!

Partners Involved: