streetfootballworld CEO Jürgen Griesbeck made the most of his invitation to speak on a panel at the World Economic Forum by discussing the power of football to empower young people and encourage behaviour change at all levels of society.

Thursday’s session, entitled ‘Street Culture: Revealing the Cracks. How can social inequalities and divided communities be reconciled through art and sports?’, also featured renowned artists Rivelino, JR and Vik Muniz. The four panelists addressed how art and sport in public places could connect disconnected worlds and confront individuals with a new perspective.

Jürgen noted that street culture can not only be an outlet for behaviour change in the young people who take part, but can also have a meaningful impact on observers. This impact is just as important, as it gives outsiders a better understanding of the needs and potential of young people.

The session ended with a call for an honest discussion about our true motivations and whether we are ready to go beyond our own boundaries in order to pursue social change together.

Jürgen’s thoughts on the World Economic Forum can be found:

on Twitter: juergen_sfw and sfw_tweets

on Facebook: www.facebook.com/streetfootballworld

on the Huffington Post

on the World Economic Forum’s official blog:
Toward a Common Purpose
It Takes a Team to Win a Game