Grassroot Soccer (GRS) integrates the cross-cultural appeal of football with evidence-based HIV prevention and life skills programmes that arm young Africans with the knowledge, skills and support to live HIV-free. GRS attracts and engages African youth through schools, community outreach and social multimedia.
Through international outreach, GRS also provides training and capacity building for indigenous implementing partners. The organisation has formed effective partnerships with more than 30 private and public organisations worldwide, and since 2003 over 420,000 young people in 16 countries have received comprehensive HIV prevention education through programmes linked to GRS.
In a recent article published in The Lancet , leading researchers called for “multi-level” behavior change strategies that utilize “a mix of communication channels to disseminate messages to motivate people.” Grassroot Soccer is translating this research ...