Founded in 1998, Sport in Action (SIA) seeks to positively impact the lives of thousands of children using Sport for Development as the underlying principle. Central to the organisation’s work is knowledge enhancement in the areas of health, life skills, promotion of behavioral change towards family and peers, and improvement of sporting participation and abilities.

Sport In Action works on delivering development programmes in schools and communities which bring about motivation, self-reliance and self-development through social, cultural, political and economic empowerment. Each component is underpinned by education on HIV/AIDS, drug and alcohol abuse prevention, gender equality and children’s rights; football is the main sport within this framework.