The Bauleni United Sports Academy focuses on underprivileged young people in Zambia who have been affected by the country’s poor economic, social and cultural growth, as well as its lack of resources and the prevalence of HIV/AIDS.

The organisation uses recreational and sporting activities, primarily football, to encourage community awareness, social involvement and sustainable development. Bauleni also aims to achieve the United Nation’s Millennium Development Goals in the areas of environmental sustainability, domestic abuse prevention and health education. Bauleni has worked in cooperation with local governmental schools to promote and improve their physical education and health programmes.