The idea for KickAIDS was conceived in 2004, when the then South African President Thabo Mbeki and the  German Federal Chancellor Gerhard Schröder agreed to hold South African-German cultural weeks in South Africa to strengthen the cultural links between the two countries. This idea led to the establishment of the project KickAIDS, a cooperative programme between the German Technical Cooperation (GTZ-YDF) and Altus-Sport-Vuma, which combines football skills with awareness and prevention of HIV/AIDS.

The Life’s a Ball programmes function on two levels i.e., training Youth Sport Leaders (YSL) in basic sport coaching, leadership and life skill programmes. With 2010 World Cup on our doorstep soccer is currently playing a major role. Training in innovation, business and social entrepreneurship was recently incorporated into the YSL’s development programme.   Great emphasis is laid upon Personal Development to promote education and facilitating potential employment.  The second level is the implementation of the Life’s a Ball  and streetsoccer programmes by our YSL in primary schools  and community based sport centres, addressing health, environment and morality building through sporting skills.

Altus-Sport-Vuma was appointed to act as convener of a newly established Sport for Social Change Network Hub - Southern Africa for the next three years.   Its main goals are to accelerate the dissemination of successful ideas and programmes; support professionalism  in all member activities; encourage innovation, local ownership and entrepreneurship among members; stimulate youth empowerment through sport for social change initiatives with a special emphasis on empowering girls and to create a supportive stakeholder environment for the sport for social change movement in Southern Africa.