14 August 2017

On 29th May 2017 a delegation of Coca-Cola European Partners visited Berlin’s biggest refugee shelter located inside former Tempelhof airport. After getting an introduction to the world of Football for Good from streetfootballworld’s Partnerships Director, Johannes Axster, and a tour of the facilities by the shelter management, the representatives observed a group of youth participate in a football3 training session held by streetfootballworld network member RheinFlanke. Twice a week, training sessions bring together refugees from various cultural backgrounds, united in their love for football, enabling them to make friends and facilitating their way towards integration and employment.

 

Ulrike Sapiro, Director of Sustainability, The Coca-Cola Company, commented: “It was extremely insightful to learn more about the football for good approach and experience the football3 methodology at a training session at Tempelhof Refugee Camp. Observing how the football3 methodology is employed in the framework of refugee integration in Germany demonstrated what a powerful and versatile tool football is to address a variety of social challenges. Besides their effective and innovative work, streetfootballworld’s global reach is impressive and very appealing from a partnership perspective.”

 

Thanking Coca-Cola for their visit and stressing the importance of their support, Johannes Axster noted that: “Our partnership with Coca-Cola generates significant social impact among disadvantaged communities through our football3 programme. At the same time we can support Coca-Cola in their commitment to get marginalized youth involved in sport for development, to generate behaviour change and promote societal participation. We support young people in local communities by helping them to gain the skills and confidence to succeed.”