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The streetfootballworld network is empowering women in communities across the globe. While the issues they address may vary, there are some common elements that make them all effective. These are just a few. Make it visible
In many communities, girls and women are excluded from public spaces—whether
in their soc Moving the Goalposts gets girls to negotiate the use of community football pitches with the men and boys who dominate them. This not only gives girls a sense of responsibility and ownership, it also helps prepare them for public life by encouraging them to challenge social barriers. Find out more on Moving the Goalposts
Create role models
The best way to show girls that they can be leaders is to prove it: show
them women The Association Malienne pour la Promotion de la Jeune Fille et de la Femme (AMPJF) finds that peer educators are also much more effective at helping young women learn about issues such as sexual health; they give girls the sense of talking to a friend rather than to an authority figure. And here’s the best part: young participants can grow into leadership roles themselves, helping the next generation. Find out more about the importance of role models
Network!
Many streetfootballworld network members have experience in empowering
gir Find out more about how streetfootballworld network members are empowering young women
Involve the community
Community members are important stakeholders. A community’s supp Find out more about involving the community
Stay focused but flexible
Lack of education, dependence, violence, poverty, prejudice... the sheer
complexity of issues facing women Moving the Goalposts began by focusing on reproductive and sexual health but understood that the issue could not be fully separated from other challenges such as economic dependence and education. The organisation built its repertoire of programmes carefully, avoiding taking on more than it could handle. Nearly ten years later it offers a range of services, from livelihood support to education support.
Be patient – behaviour change
takes time
Showing a girl that she can play football might not change her life
overnight. Nor is it likely to have an i
Be culturally sensitive, but
don’t give in to prejudice
A programme that violates cultural restrictions may never get off the
ground. Football United knew that
Don’t let anyone tell you that
football is a man’s game! Give girls and women a chance
to play.
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ial lives, their financial status or even their own basic human
rights, they are often relegated to the background. Locating a programme in a
visible place such as a community football pitch sends a strong signal not only
to the girls but also to the rest of the community: girls are capable of
stepping into the foreground.
ls and young women that they are happy to share. So send a
streetfootballworld network members an e-mail or pick up the phone. That’s what
the network is all about: sharing strengths and expertise to improve the lives
of young people.
ort for
a Development through Football programme makes it more likely to succeed. And
beyond getting more girls involved, community engagement means that, slowly but
surely, local society itself will start breaking down the obstacles faced by
young women.
can be overwhelming. More than one
streetfootballworld network member has had to deal with the challenges of
tackling tightly interwoven social issues. They have learned to stay focused but
flexible in order to ensure that as young women’s issues develop, they are able
to address them effectively. Programmes can then be added and expanded as
success grows.
mmediate impact on her community and
the people who believe that she is weak. But with time, young women will feel
more confident and willing to exercise their newfound skills, and communities
will begin to accept their emerging role. You may find yourself explaining the
same ideas to the same people more than once before it sinks in, but
eventually, it will sink in.
its programme to give young Muslim women a
place to play would only succeed with female coaches. 

